2008 Food cooking machine into the "Warring States Period" - food cooking machine, juicer, mixer - H

Published: 22nd March 2011
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Food cooking machine into the Warring States Period, Delphi tree with strength, "100" year plan

2007, the trend of demand in the consumer under the food cooking machine to enter the market break out of. The combination of juicer, mixer, food processing machine, soybean milk machine breakdown of industry categories, is determined by many businesses

Small appliances New market heights. By 2008, this growth trend is more evident. Small sizes
Home Appliances Businesses to join the fray and set off waves of "fresh" Rain "fresh" air.

Hot only from the current market picture point of view, seems to have been food cooking machine known to many consumers, however, according to surveys, most consumers actually still on their cognitive errors, for example, partial understanding of the function , intrinsic qualities such understanding is not deep enough. For this reason, many quick success of small businesses in order to copy the design, production shoddy manner, snatched by cheap low-end market is not small, and this near Lee's behavior, now starting to prove the tenacity of the serious consequences. Because many consumers use low-quality products in the course of many problems, while low-end products are no longer trusted, have aimed at the well-known brand with high quality products, professional food cooking machine to do the overall strength of the brand or the brand leader in small appliances because of higher reliability, and have greater market competitiveness.


Brand on the market development of the current situation, "the strong do as professionals do, do as professionals do fine," which is the food cooking machine on the market reflect the laws. If beauty is the oldest of small household electrical appliance enterprises, brand is very strong, but beauty can not be the strongest areas for each subdivision. America's in 2006, began to enter the field of food cooking machine breakdown, short-term food cooking machine operators makes it can not lead, this is the so-called strong, but not special; and nine sun started to Soymilk small household appliances, in Soymilk market areas, of course, occupy the dominant position, but its area of expertise in Soymilk can not guarantee its juicer, mixer, food processing machine, it is also all fine, and this presents special but not to the phenomenon.

Have described the two brands are in the domestic market for many years, based on a certain market. However, noteworthy is that, as in 2008 the return of Del appliances, the market began to have one more strong Lots of competition, Del to 13 years experience in the overseas market and leading innovation and design, mature production technology, in just into the home, the vibration caused in the industry.


According to the survey, Del small household electrical appliances manufactured by the Canton Delta Electric Co., Ltd.. Delta Electric Co., Ltd. of Guangdong is a professional small home appliances research and development, production and sales company with the largest-scale capacity of 50 million units / month professional production line and the only free motor package level professional military factories. The company was set up, taken the road of international marketing, technology and small appliances main overseas markets in Europe and America. Currently, Dell products have been all over East Asia, Southeast Asia, Africa, Europe and America more than 60 countries and regions, including food cooking machine account for 15% of the North American market share of juice sold in the U.S. aircraft in the United States accounted for more than 20% of the market share. Dell experienced 13 years of tough training, in manufacturing capacity, design level and so on, have already reached the international leading level; Dell sold more than 60 countries and regions, also Dell with rich research experience for consumers. In such a solid basis, Dell has driven machines in the domestic food market is rapidly expanding cooking time return home, Dell will no doubt even more powerful, rapidly.

Writer for the Dell machine food dishes are also made some attempts. I used the JC-611 Juicer. The product is stylish, cute as a unique form of small, small elephant ear is a presser switch port security card, and a small elephant trunk is a juice machine fruit juice exports, a small body like the Marc by drawer box, making cleaning very easy and quickly. I use the process, found this product, low noise, smooth operation and powerful, feeling really good. JC-611 Juicer received in May when the "Fifth China 2008 Product Innovation Design Award (CIDF Award)" for "Best Functional Design Award," I think it is a recognition of its unique design.



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