Appliance dealers will pay the subsidies to rural areas needs to come out by the factory - home appl

Published: 25th March 2011
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9 20 Jun onwards, Beijing Buy "
Bringing home appliances "Products simplify the process, rural consumers can be
Sell Network site to receive 13% subsidy. According to my understanding, this process of change of capital subsidies strong negative effects for the three supermarkets very small, and some small dealers will be Jiaokubudie suburbs, after all, limited liquidity, only split up it was the east wall Western Wall. The author believes that subsidies flow to change the mind is good, the whole

Home Appliances The impact of the countryside will be very active and effective. However, shortcomings is the lack of comprehensive care to such an important part of small distributors, and some fly in the ointment.

Consumers applauded the new regulations: home appliances to the countryside can be a lump sum subsidy payments on-site

Beijing Shi Shangwei under the provisions of 20 this month, the Beijing Consumers no longer need to purchase home appliances products back and forth between the countryside in the finance and banking, in the successful one-off sales outlets can receive subsidy payments. And simplify the process also re-stimulate product selling home appliances to the countryside. From media reports, the new regulations to implement the first day, many stores have sales to rural areas there doubled: from


States United States , Medium and large home appliances such as store sales data appears on the 20th morning, bringing home appliances sales volume has been, and 6 days before this week, the whole flat, growth of more than 3 times. Appliances to the countryside to subsidize the process changes, to further stimulate the rural consumers to buy products, home appliances to the countryside obvious enthusiasm.

Immediate effect: the countryside appliance sales soared three times
However, with three supermarkets, a number of small rural distribution network to advance subsidy payments for the first measure is Jiaokubudie. According to some dealers to reflect the new subsidies will further affect the flow strength of poor cash flow, location, scattered distribution network. Most of these dealers are low and profits thin, the subsidies paid in advance shall be occupied by the store of liquidity constraints a large extent, the next phase of operations. "Going down" products had no price advantage, now it is the first advance distributors, merchants are more emotional nature.


Home appliances to the countryside in the early implementation of the poor, do not expect good results is one of the reasons fewer sales outlets, so that even in remote areas, small scale appliance dealers on the effect of the countryside have their own contributions. First of all, these dealers can only sustain itself, later all over the rural parts of the construction of home appliances to the countryside in the channel will be a breakthrough, the expected results will appear. Therefore, the interests of dealers also should be concerned with all aspects.

Home appliances to the countryside want to run a good course to take care of the interests of consumers, all processes are fully taken into account the feelings of consumers is of course necessary. Specifically on subsidies from the business process to advance the interests of consumers for this process has been greatly strengthened, but virtually gave dealers an increase of operating pressure, so I suggest to read as

TM to As advanced by the method of winning business. Taking into account successful home appliances to the countryside most of the enterprises is the production company, while the sales enterprises are not qualified to take into account the actual operation by the dealer on behalf of a way to pay. Successful production companies can link to the purchasing dealer concessions and temporary way of compensation owed dealers to ease the pressure of these dealers operate.

To add here is that process just to change, and achieved good results in the case, the short term, be the change. Therefore, the actual implementation process, or should the manufacturers and distributors to reach a consensus, by the manufacturers come out of a dealer to do ideological work, and secondly the actual care given, the best way to solve the worries of dealers. Rules are the same every company, at this time to see who will first see substantial opportunities for dealers to help win over the hearts of live dealers, home appliance enterprises in the countryside for the good results achieved thus close.



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