Appliance sales channels: the second revolution of capital behind the game - sales channel, home app

Appliance manufacturers and sales of home appliance chain enterprises markedly in recent intensification of the contradiction a sign? First heard Samsung and the National Beauty "crossfire" message, then? The Toshiba refrigerators, washing machines, two series of products from GOME, Suning and other chain stores in withdrawal The sources also confirmed cabinet, said that TCL Toshiba ready to start all over again and rebuild sales channels. Appliance manufacturing giant home appliance chain enterprises questioned and challenged more and more people to sniff out changes in the "powder" flavor.



Appliances from the diversification of sales channels to the professional sales agency monopoly chain, may be called the first home appliance channel sales revolution. Can not be ignored is the growing body of professional home appliance chain sales channels accounted for the largest share of profits, so that public goods maker's profit margins are the only remaining control is the R & D and production, so they can only continue to expand production capacity and scale to further reduce production costs, ensure basic profit margins.



From the current situation, Gome, Suning Appliance Chain professional sales organizations in the "sphere of influence" are basically concentrated in big cities, while the second and third line of the market gaps need to lay a professional channels to further develop home appliances product market space, home appliances to industrial logistics efficiency, and ease the household appliances industry, cash flow pressures. The professional home appliance chain capital and capital for the second appliance maker, three-channel competition for the market is brewing, this might be a channel of the second revolution in home appliances.



Second and third line of laying the struggle for market access in itself means that appliance manufacturing capital is the ability to master two or three lines in the channel market share, profit margins, appliance industry, profit margins repeatedly upstream and downstream industries manufacturing capital and sales of capital erosion, and appliance manufacturers who share this part of the space, the price for its own competitive pressures, cash flow health degrees, industry will play a very good potential for the mitigation role, which will fundamentally change the current from the States United States Suning channels such as "predators" to fully grasp the initiative in the passive situation.



The problem is, home appliance manufacturers in what way should build up a high efficient and have high market acceptance of the sales network, this is not just a sales issue, but also a capital resources and brand to the rational distribution of resources.



Appliance industry core brands in order to rational competition and benefit-sharing principles, common to build a highly efficient product distribution and sales channels are the most reasonable way. Only through a strong brand, high-end technology, the combination of the three large-scale production, appliance manufacturers can only guarantee that the interests of consumer spending and brand recognition on the basis of its channels to maximize profits, while preventing the second and third line Professional home appliances market chain unfavorable situation of monopoly, to ensure that appliance manufacturers in the appliance industry chain to the initiative.



Second and third line market, laying the professional sales channels not only is a systematic project, and the leading brand of home appliances will also test the cognitive ability to profit and benefit of the courage and the development of rational degree of industry competition. Therefore, the second and third line of the market channels are laying another appliance manufacturers historic opportunity to make good use of this opportunity in the same industrial chain for the top and bottom of the capital is equally important.



Household appliances industry, the second channel of the revolution can become the professional manufacturer of home appliances chain vendors turned on, we will wait and see.





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