Appliances: Policy efforts to promote the development stage has been into the rare - Appliance TM, h

Key point

12 9, the State Council executive meeting held on the next
Home Appliances
Related policy research and deployment, the main contents include: 1) continue
Bringing home appliances
Policy, a substantial increase in price-cap countryside home appliances, home appliances subsidies to rural areas to further improve the standards and methods; provinces (autonomous regions and municipalities) in accordance with a variety of local co-opted into the actual scope of subsidies. 2) household appliances
TM to
After the pilot project by the end of May next year to continue the implementation of this policy, and with the dismantling capabilities to promote implementation of the area. 3) continued
Projects that benefit the energy-saving products
Increase the efficiency
Illumination
Product promotion efforts.

Stimulating effect of three policy this year has not fully revealed. The accumulated from January to October appliances to rural areas
Sell
46.3 billion the year is expected to boost consumption of 600-700 billion, exceeded 100 billion yuan less than the market had expected, we believe that product limit exists, the countryside narrow range of products and implementation details of the imperfect is to limit the rural areas demand the full release of the main reasons. For TM, this year only in some pilot areas, while promoting the pilot implementation in 11 just before the year is expected to boost demand updates between 120-150 million, contributions to this year's low level of consumer appliances . And
Energy
Subsidy benefit smaller range of products, promoting slow, there are some state subsidies to pay pressure. In fact, the policy this year, still trying to find home appliances the transition to the mature stage, with problem solving and improve the rules, the substantive effect of the future will gradually appear.

Policies to improve the depth and breadth, it will promote the rapid growth of consumer appliances next year. The meeting set for next year the main tone appliance policy, decided to continue to promote based on three policy of stimulating domestic demand increased efforts, including raising the price ceiling to rural areas, subsidies to improve and expand product range and expand the countryside to the old implementation of space, new ones, it will be next year, a catalyst for rapid growth of consumer appliances. For example, in enhancing the limit, more expensive, high-end products into the rural market, expand consumer choice, demand for the formation of hierarchical structure, but also to enhance the company's profit margins, optimize competitive landscape.

Policy efforts still leave room for the remaining post-Aspect. In order to maintain the continuity of policy and control, the state does not limit the direct cancellation of the countryside, to determine TM to across the country, but this adjustment can be seen as the final implementation of policies for the future foundation.

Appliance industry has entered a unique stage of development. Promote consumer protection in the country's economic background, industry support in recent years and received unprecedented attention, while the rural market began to accelerate universal appliances, urban market has entered the peak phase of replacement, as the economy continue to return.



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