HPC Veteran LCD manufacturers hold high the banner of Differential Marketing - displays, liquid crys

The rapid development of flat panel TV industry, according to market research firm Displaybank report released in 2007, China LCD TV The market scale will reach 10 million units by 2008, this figure will reach 15.5 million, an increase of 54%. LCD TV business will face a key position in the market decide the battle, but with the growing maturity of the domestic flat-panel market, "price war", "the concept of war" has power and prestige not only the production of travel alienation, personalized products can truly the winning end.

Is well known that LCD TV is a highly competitive program, the same time, control panels and other core technologies in the hands of Japanese and Korean enterprises, the development of Chinese enterprises is very difficult to differentiate. But the business video specialists HP C or that the introduction of product differentiation is very important for local businesses.

Face hot plate market's crowded to describe the current use of flat-panel market was fitting. With the large flat-panel market, intensified competition among enterprises, the homogenization of high-end products display performance problem is getting worse, low-end manufacturers is only the product level price war, flat panel market is gradually turned into "Red Sea" quagmire. As competition intensifies, enterprises are to compete in an invincible position, strategy is particularly important, from the amount of a winning strategy to shift to service a winning strategy is put in front of the important issues of each company.

Now stand, the product homogeneity, price wars, brand competition in highly concentrated pattern, in the next five years will be changed greatly. The current flat-panel TV market due to product homogeneity rapidly increased and prices fell, and shown a vicious trend of development of the business to the next stage of the competition in the leading position and started to search for new marketing strategies. HPC high-level view, the price war and the brand will not disappear in the next five years, but will not be the primary strategy of the enterprise competition, more companies will locate in the technology innovation strategy. Our strategy is the use of HPC technology innovation to seek the services of differentiation, further market segments in order to get rid of product homogeneity. The next five years, HPC will continue to analyze the hotel, entertainment, government schools, public places and areas of difference on the LCD TV demand, with more focus on industry applications, product characteristics, to meet the development needs of the market after subdivision.

Boom in the hotel industry today, the figure has become a major industry trend. 2007, HPC will find hotel Display device Breakthrough. Currently, HPC has been successfully extended the rapid increase in the number of hotel service quality and guest rooms One machine . Digital room features one machine is no longer in its hardware technology, but mainly in Software Services. It is a hotel of existing cable using Network Broadband local area network, Internet, multimedia, communications, embedded computer and other technology, and expertise to the hotel offer including digital TV, video on demand, hotel room service, Internet browsing, computer applications and other services in a completely new concept . In short, it is the one with the Internet, computers, digital television, VOD, hotel services as one of the new concept of television.

HPC high-level view, we develop products to focus on software services and supporting systems programs. Such as digital room one machine, it can come between the hotel and guests to interact, through this interaction, not only created a significant operating income, while improving the quality of hotel services.

Hotel is only one direction HPC market strategy, research and development of professional TV product that it has been all over public places, restaurants, entertainment, government and schools. Now, when you set foot on as usual buses and subway, into the urban public spaces, can enjoy the LCD TV to bring video programming. As these public places on the growing demand for LCD TVs, hold high the banner of the HPC market differentiation will usher in a promising market.



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