Mainstream manufacturers have faded plasma can go far? - Plasma TV, LCD TV - household appliances

Published: 25th February 2011
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Plasma and LCD because light of different principles, so have their own advantages, its market positioning also different, Who out there is no question who, as the small size plasma TV's available, perhaps for the development of plasma and lead a way out.

With the small size Plasma TV To market, I do not know whether to bring the development of plasma another way out?

Recently, the plasma camp as a key member of Hitachi, has announced the sale of its plasma production lines. With

Sony , Philips, Toshiba, LG, Hitachi and other major manufacturers have faded plasma market, industry analysts believe that there are people, with the plasma industry to further reduce the market share, plasma TV or will face delisting situation.

A visit Store the microscopic traces of plasma TV
This week, three journalists have visited the ocean electric, Jiangmen,
States United States , Cadence universal electrical, Jiangmen Su Ning, the main urban areas such as permanent hair appliances appliance stores, was found in all hypermarkets


Flat Panel TV Sales area, LCD TV, the number of occupied overwhelming.
"At present, only a plasma TV sales
Matsushita , Hitachi, Samsung, Changhong, and several other brand, each brand about three-four products, mainly concentrated in the 40-inch and above large-size models. "Cadence universal electrical

TV Department Manager Zhang told reporters, as plasma TV sales far and LCD TVs, so stores in various brands of plasma TVs are gradually reduced, particularly Hitachi, this year in May, has been no progress of new goods, is now in the clear cargo status.

In Jiangmen, Su Ning, Hang made household appliance stores, the situation is also similar, LCD TV not only take advantage of quantity-based models, but also promote the key salesperson. "At present, the following sales of 42-inch flat panel TV, LCD TV basically dominated. In 47-inch models, plasma TV probably accounted for about 3 percent market share, but, judging from the overall sales, LCD TV and Plasma TV sales ratio of 8:2. "Jiangmen Suning Procurement Minister Zhao says.


B survey Why plasma TV, "were praised?"
Spread this word in the industry?? "Lay to buy LCD, Plasma experts buy" because of plasma TV in addition to outstanding performance in a dynamic definition, the visual comfort, color reproduction, contrast ratio, viewing angle The performance is outstanding and so on, then what is the reason for making the plasma TV into a "praised in" embarrassing situations?

"Plasma TV technology by limited, at present, the plasma TV market, mostly over 42-inch models, the brand has only four, so narrowed the scope of the public's choice." Zhu, director of Ocean Electric that can be Select model plasma TV is the lack of development constraints the primary factor, while power consumption is the plasma major technical problems have been resolved well, it also made to promote

Energy Consumption is difficult to find good business gimmick to sell products. This view, many stores have been the responsible person's identity.

"At the same time, as technology continues to improve LCD TV, LCD of 'tailing' phenomenon is being diluted, the price advantage coupled with LCD TV, plasma TV market space is further reduced it would be difficult to avoid." Manager Zhang says. Constant hair appliances shop deputy manager Lvjia Jiang Ganghwa that the lack of technological upgrading of old and new product updates slow, but also easy for consumers to lose interest in plasma TVs.

Jiangmen Suning Procurement Minister Zhao believes that, in addition to the above reasons, the main brands are pushing LCD TV, but influenced the public consumption. "Plasma technology difficult and, in general, the more mature product, the higher its market transparency, the profits also reduced accordingly. Taking into account the human, material and other cost factors, as well as investment risks, relying on volume for profits manufacturers, the technology will naturally choose the relatively low threshold of LCD TVs. "Zhao says minister.

C industry



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